Beauty Products
The Food Drug and Cosmetic Act defines cosmetics as articles intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body's structure or functions.
Don’t delay – act now by scheduling a free initial consultation with to see if you have grounds to file a false advertising lawsuit. Contact us online or call Bradley/Grombacher LLP at (866) 881-0403 today to arrange yours. Accepting clients nationwide!
According to a study done by Valdosta State University, four out of five beauty care brands do not deliver their own claims. Using misleading advertisement, these brands are claiming that their products can make beauty miracles without substantiation. In the previous study mentioned, the authors examined 757 claims by beauty and personal care brands from 300 full-page ads.
Deceptive advertising and labeling take many forms when it comes to beauty products but some recent trends include:
All the claims in the ads are classified into four labels: outright lie, omission, vague, and acceptable. According to the study, out of the 757 claims, 621 are only claims, 18% of the claims are acceptable, while only 14% of the claims are trustworthy.
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Galvan v. Doe
$6,750,000
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