Starbucks False Advertising Lawsuit Takes Aim at Doubleshot Espresso

Bradley/Grombacher, LLP • September 21, 2017

A new Starbucks false advertising lawsuit has been filed against the coffee giant due to an allegation that Starbucks Doubleshot Espresso does not contain two shots of espresso as advertised.


Deceptive Advertising Laws

Advertising laws and consumer laws protect consumers from deceptive advertising. The primary purpose of these laws is to promote accuracy in labeling. This means that any information that a consumer should reasonably be informed about should be printed on a label of the product, ensuring that consumers know exactly what they are purchasing to minimize the level of manipulation engaged in by advertisers and manufacturers.

Deceptive advertising may also be referred to as false advertising and can lead to legal claims filed by consumers who believe that a company is trying to take advantage of misleading or false information. False advertising can refer to confusing, untrue or misleading statements that are used when promoting a product.


Labeling is a crucial component of a consumer’s decision-making process and materials that are printed on the front of any product label should be accurate so that a consumer can make an informed buying decision. When a manufacturer tries to take advantage of consumers by using confusing labeling techniques or false materials to support the sale of a product, this can lead to legal action such as the Starbucks false advertising lawsuit.


Starbucks False Advertising Lawsuit

The Starbucks false advertising lawsuit, filed by plaintiff Oliver Naimi in California federal court, says Starbucks misleads consumers into believing that its Doubleshot Espresso products contain a “doubleshot” — or two shots — of espresso.


Naimi argues that he and other consumers would not have purchased the Doubleshot Espresso products, or would have paid much less for them, if they knew they did not contain two shots of Starbucks brand espresso.

The Starbucks brand Doubleshot beverage has been on the market since 2002.


Research from the Starbucks website indicates that a single shot of Starbucks espresso contains approximately 75 mg of caffeine, and two shots contains approximately 150 mg. The products in the Starbucks Doubleshot Espresso line contain between 70 and 120 mg of caffeine content, not at least 150 mg.


The labeling on the product, according to the Starbucks false advertising lawsuit, leads consumers to believe they’ll be reaping the benefits of at least 150 mg of caffeine. Only upon closer inspection of the product would anyone see the actual amount of caffeine included, according to the plaintiff.

The Starbucks false advertising lawsuit attempts to hold the company responsible for using misleading advertising materials that encourage consumers to purchase products or to pay a premium price for those Doubleshot Espresso products.


Naimi is asking the court to certify the Starbucks false advertising lawsuit as a class action lawsuit on behalf of all similarly situated consumers in California. He is seeking damages, restitution, declaratory and injunctive relief, and other remedies the Court deems appropriate.


The case is Oliver Naimi v. Starbucks Corp., Case No. 17-cv-06484, U.S. District Court, Central District of California.

Did you purchase a product that was deceptively labeled? You may have a legal claim. Fill out the form on this page now for a FREE case evaluation.


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Not Understanding Your Policy: Your homeowners insurance policy is a complex legal document. Failing to thoroughly understand its terms, coverage limits, exclusions, and your responsibilities as a policyholder can lead to costly mistakes. If anything is unclear, seek clarification from your agent or an attorney. Pay particular attention to: Dwelling Coverage Limits: The maximum amount your insurer will pay to repair or rebuild your home. Personal Property Coverage: The limits for replacing your belongings. Loss of Use/Additional Living Expenses (ALE): The extent of coverage for temporary housing and other living expenses. Deductibles: The amount you must pay out-of-pocket before your coverage kicks in. Exclusions: Any specific types of damage or losses that are not covered. Accepting the First Offer Without Question: The first settlement offer from your insurance company is often a lowball offer, especially after a major event like a wildfire. They are hoping you'll accept it out of desperation or lack of knowledge. Don't be afraid to negotiate or seek a second opinion from an independent contractor or a lawyer. Downplaying Your Losses or Damages: Be honest and thorough when describing your losses to the insurance adjuster. Don't minimize the damage or omit items from your inventory. It's better to overestimate initially than to leave something out and have to fight for it later. Making Permanent Repairs Before Authorization: Avoid making any permanent repairs to your property before obtaining authorization from your insurance company. They may deny coverage for repairs made without their approval. Emergency repairs to prevent further damage are usually acceptable, but document them thoroughly and notify your insurer as soon as possible. Not Keeping Records of Communication: Document every interaction with your insurance company, including phone calls, emails, and in-person meetings. 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If you or a loved one suffered a personal injury due to someone else's negligence in connection with a wildfire, you may be entitled to compensation for: Medical Expenses: Past and future medical bills related to your injuries. Lost Wages: Income lost due to your inability to work. Pain and Suffering: Compensation for physical pain, emotional distress, and mental anguish. Loss of Consortium: Compensation to your spouse for the loss of companionship and support. 4. Your Right to Compensation for Lost Income or Business Interruption If a wildfire forced you to miss work or resulted in the closure of your business, you may have legal recourse: Lost Wages: If your employer wrongfully terminated you, failed to pay you, or denied you reasonable accommodations after a wildfire, you may be able to recover lost wages under California employment law. Business Interruption Insurance: If you have business interruption coverage as part of your commercial insurance policy, you may be able to recover lost profits and other expenses incurred due to the wildfire's impact on your business. 5. Your Right to Legal Representation Navigating the legal complexities after a wildfire can be daunting. An experienced attorney can be your advocate and guide, helping you to: Understand Your Rights: Provide clear explanations of your legal options and the applicable laws. Gather Evidence: Collect and preserve the necessary evidence to support your claims. Negotiate with Insurance Companies: Engage in strategic negotiations to secure a fair settlement. File Lawsuits: Take legal action against responsible parties, whether it be insurance companies, utility companies, government entities, or negligent individuals. Represent You in Court: Provide skilled representation in court if litigation becomes necessary. Bradley/Grombacher LLP: Dedicated to Helping Wildfire Victims At Bradley/Grombacher LLP, we understand the impact wildfires have on individuals, families, and communities. With over 50 years of combined experience in personal injury, employment law, and consumer law , we have the knowledge and skills to effectively advocate for your rights and secure the compensation you deserve. We're committed to: Holding negligent parties accountable. Maximizing your financial recovery. Providing compassionate and personalized legal representation. Take the First Step: Contact Us for a Free Consultation If you've been affected by a California wildfire, including the recent Palisades Fire, don't hesitate to contact Bradley/Grombacher LLP for a free, confidential consultation . We'll listen to your story, answer your questions, and provide an honest assessment of your legal options. Call us at (866) 881-0403 or fill out our online contact form. Let us help you navigate the path toward recovery and justice.
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