Is Your “Pure” Avocado Oil Actually Avocado?

Avocados are actually fruits. Avocado oil is derived from the natural oil pressed from the pulp of the avocado. Almost 70% of avocado oil consists of heart-healthy oleic acid, a monounsaturated omega-9 fatty acid. Additionally, around 12% of avocado oil is saturated fat and about 13% is polyunsaturated fat.

The flavor of virgin avocado oil can differ by variety and region. In general, authentic, fresh, virgin avocado oil tastes grassy, buttery, and a little bit like mushrooms. Virgin avocado oil should be green in color, whereas refined avocado oil is light yellow and almost clear due to pigments removed during refining.

Many doctors and health professionals recommend using healthy oils, such as avocado oil. This increase in the popularity of avocado oil has also increased the prevalence of avocado oil scams. Scams can include falsely advertising a product as avocado oil, when it is, in fact, a cheaper and less healthy alternative. Consuming such products may have dangerous effects on the health of adults and children, especially if it is being replaced with oils that have common allergens, such as peanut oil.

According to new research from food science experts at the University of California, Davis, the vast majority of avocado oil sold in the U.S. is of poor quality, mislabeled, or adulterated with other oils. In the country’s first extensive study of commercial avocado oil quality and purity, UC Davis researchers report that at least 82 percent of test samples were either stale before the expiration date or mixed with other oils. In three cases, bottles labeled as “pure” or “extra virgin” avocado oil contained nearly 100 percent soybean oil, an oil commonly used in processed foods that’s much less expensive to produce.

If you have consumed fake or rancid avocado oil in California, get in touch with our Westlake Village attorneys at Bradley/Grombacher, LLP at (866) 881-0403! We can help you file a lawsuit for false advertising and fraud.

There is no cost or obligation associated with the case evaluation with our team at Bradley/Grombacher LLP, so submit your information now at

(866) 881-0403!